受众心理需求视域下国产动画电影《长安三万里》成功因素探析

Analysis of the Success of the Chinese Animation Film Chang An:from the Perspective of Audience’s Psychological Needs

国产动画电影《长安三万里》以讲述高适与李白的交往故事,回溯盛唐中国历史,对历史进行了深切关注和写实性的再现,从视听呈现到情感表达再到文化输出,全方位的将中华民族传统文化进行了现代化的创新性表达。据马斯洛的人类需求层次理论以及艺术作品传播与接受的特征等,《长安三万里》给受众提供了“悦耳悦目”的意境化视听盛宴,“悦心悦意”的共情化人物叙事,“悦志悦神”的民族化精神追求,全流程地满足了受众心理需求,故而成为一部受众喜闻乐见的国产动画电影。

Revolving around the story and friendship of two famous Tang poets,Li Bai and Gao Shi,the Chinese animation film Chang An draws great attention to the history of the prosperous Tang Dynasty and makes a realistic representation of it.From audio-visual presentation to emotional expression and to cultural output,this animation movie presents an all-round,modern and innovative expression of traditional Chinese culture.Based on Maslow’s Hierarchy of Needs and the characteristics of art work dissemination and reception,this paper explores the value and the success factors of the movie from the perspective of audience’s psychological needs.