数字资本主义的话语逻辑、意识形态及反思纠偏

Reflection on Discourse Logic and Ideology of Digital Capitalism

数字资本主义营造了民主、自由、多元、平等、开放等表象上"不言自明"的话语逻辑,塑造了数字化生存的生活意识形态、线上自由职业的工作意识形态、志趣相投的朋友圈社交意识形态、网购与移动支付的消费意识形态、网上冲浪的刷屏休闲娱乐意识形态以及网络民主政治参与的意识形态等样态,让公众沉迷、追捧、寄予美好想象。然而,其真相却是数字劳动的异化与剥削、算法控制、互联网霸权与网络主权侵犯以及技术乌托邦。思想界的反思、警示与严峻的现实,让人们逐渐从数字资本主义话语逻辑与意识形态营造的"假象"中醒悟过来。在压力与良知驱使下,企业界、科技界与社会层面纷纷采取措施对数字资本主义进行纠偏;同时,在数字劳工的抗议下,西方国家也开始行动,试图缓和数字资本主义引发的日益紧张的社会矛盾与阶级矛盾。

Digital capitalism has created a self-evident discourse logic such as democracy,freedom,pluralism,equality,and openness,revolutionizing our way of life in many aspects and making digital life,online freelance work,socializing with like-minded people via social media,online shopping and mobile payment,surfing the Internet for pleasure,and online engagement in politics a reality.These revolutionary changes have been obsessed,pursued,and beautifully imagined by the public.However,the truth behind their beautiful illusion is the alienation and exploitation of digital labor,algorithmic control,Internet hegemony and violation of cyber sovereignty,and technological utopia.The reflection and warning of the ideological world and the harsh reality have gradually awakened people from the illusion created by the logic and ideology of digital capitalism.Under pressure and out of conscience,the business community,technological world and the society at large have taken measures to rectify digital capitalism.At the same time,Western countries have also begun to act in an attempt to ease the increasingly tense social and class contradictions caused by digital capitalism due to the protests of digital labor.