油品流失客户召回体系搭建策略与思考

Strategy And Thinking On Building Customer Recall System Of Oil Loss

随着市场经济的深入发展,我国成品油市场逐渐开放,形成了跨国石油公司、民营成品油销售企业、国有成品油销售企业多元竞争格局,市场竞争日益激烈。尤其是近几年来,在国内外经济增速放缓双重影响下,成品油需求由过去高速增长逐渐过渡到基本持平态势,客户流失现象日益凸显。本文深入分析流失客户管理现状.

Under the dual inf luence of the slowdown of domestic and foreign economic growth, the demand for refined oil products has gradually transitioned from the rapid growth in the past to a basically flat situation, and the phenomenon of customer churn has become increasingly prominent. This article analyzes the current situation of lost customer management in depth, finds out the main problems, and actively discusses the recall strategy of lost customers from the perspective of theoretical methods and practical applications in order to achieve sales expansion and efficiency, market share, and market competitiveness.