妈祖文化在乡村振兴中的助推功能及其启示

On the Boosting Function of Mazu Culture in Rural Revitalization and Its Enlightenment

妈祖文化起源于福建沿海乡村,经过数千年的传播,已经与很多民众的日常行为和思想相融合,具有坚实的群众基础、广泛的社会性与鲜明的地域特色。新时代,妈祖文化助力乡村文化振兴、乡村经济发展,成为乡村社会治理的重要载体。面对市场负面因素、功利主义等价值观念的影响,在服务乡村振兴战略过程中,妈祖文化的发展要顺应时代要求、彰显价值理性、坚定文化自信,探索全新的内容与表达方式,实现创造性转化与创新性发展。

Mazu Culture originated in Fujian coastal rural areas.By thousands of years of transmission,Mazu Culture has integrated with the daily behaviors and thoughts of the numerous followers,and got solid mass foundation,extensive sociality and distinctive regional characteristics.In the new era,Mazu Culture has been contributing to rural cultural revitalization and rural economic development as an important carrier of rural social governance.Confronted with the negative factors of the Market and the value of utilitarianism,in the process of serving rural revitalization strategy,the development of Mazu Culture should conform to the requirement of the times,highlight the value rationality,and strengthen the cultural confidence.New content and expression way should be explored to help realize its creative transformation and innovative development.