新媒体语境下经济新闻传播效果的优化策略

Optimization Strategies of Economic News Communication Effect in the Context of New Media

在新媒体时代,经济新闻的服务性与通俗性增强。优化经济新闻传播效果,需要采取大众化创作策略、实施可视化传播方案。研究阐述新媒体与经济新闻的内涵,探讨新媒体视域下经济新闻传播的特征,分析新媒体对经济新闻传播的影响,并提出经济新闻传播效果的优化策略。

In the era of new media,the servicebility and popularity of economic news have been strengthened.The optimization of communication effect need to adopt the strategy of mass creation and implement the visual communication scheme.The paper expounded the connotation of new media and economic news,and discussed the characteristics of economic news communication in the perspective of new media.Then the paper analyzed the influence of new media on economic news communication,and pointed out the optimization strategies for economic news communication effect.