文创产品交互设计与消费意愿

Interaction Design and Consumption Intention of Cultural and Creative Products

随着国家对环境保护和可持续发展的日益重视,文化创意产业作为绿色经济的重要组成部分,正逐渐崭露头角。文创产品作为文化创意产业的核心内容,具有独特的设计理念,不仅要满足人们的审美需求,也要注重产品品质、文化内涵,以及能够传递绿色环保和可持续发展理念。从绿色经济视角出发,探讨文创产品交互设计与消费意愿之间的关系,对文创产品交互设计、促进绿色经济发展具有一定的指导意义。

In the context of increasingly emphasizing on environmental protection and sustainable development,as an important part of green economy,the cultural and creative industry has gradually emerged.As the core of the cultural and creative industry,cultural and creative products have the functions of meeting people’s aesthetic needs and conveying the concepts of green environmental protection and sustainable development.Based on the perspective of green economy,the paper aimed to explore the relationship between the interaction design and consumption intention of cultural and creative products,so as to provide the guiding significance for the interaction design of cultural and creative products,and the promotion of green economic development.