“文化创意产业+乡村振兴”融合发展路径探讨

Research on the Integration Development Paths of "Cultural Creative Industry + Rural Revitalization"

文化创意产业作为一种新兴产业对我国社会经济发展起到了有力的促进作用,这也是知识经济文化时代价值创新的重要体现。在乡村经济振兴背景下,文化创意艺术为地方经济发展转型提供了新思路,要求各个地区充分发挥自己的文化创意产业优势,制定“创意+”发展战略,探讨文化创意产业的地方产业融合发展模式。一个地区要发展文化创意产业,就需要对当地的文化资源进行深入挖掘,实现绿色产业经济。本文首先阐述了乡村振兴与文化创意产业的内涵,然后分析了乡村振兴战略背景下文化创意产业发展存在的问题及其成因,最后就乡村振兴与文化创意产业融合发展提出了自己的意见和建议。

As an emerging industry,cultural and creative industry has played a strong role in promoting China’s social and economic development,which is also an important embodiment of value innovation in the era of knowledge economy and culture.Cultural and creative art has provided new development ideas for local economic development and transformation under the background of rural economic revitalization.Cultural and creative industry requires all regions to give full play to their conditions and advantages of cultural and creative industry,and then formulated the"creativity+"development strategy,aiming to discuss a integration development mode.The development of regional cultural and creative industry need the deep digging of local cultural resources and the realization of green industrial economy.This paper firstly expounded the connotations of both rural revitalization and cultural and creative industry,then analyzed the problems and causes of the development of cultural and creative industry under the strategic background of rural revitalization,and finally put forward some opinions and suggestions on the integration development of the two.