中国传统文化元素在视觉传达设计中的应用

Application of Chinese Traditional Cultural Elements in Visual Communication Design

现如今,作为一种审美体验,传统文化正在渗透各行各业,成为独具特色的本土风格艺术,也是现代平面广告的重要运用手法。近年来,许多中国传统文化元素的应用备受好评,其原因是视觉传达设计的成功,折射出了人们的内在精神和审美志趣以及对祖国和民族的热爱。中国传统文化元素的应用并不仅仅是文化的简单复刻,更需要创意设计。本文讨论了中国传统文化元素的传承意义以及在视觉传达设计中的重要作用,由此引出在生活中普遍可见的传统文化元素应用场合,并总结出未来的应用对策,期望对艺术创作、商品包装、文化传承等方面起到推动作用。

Nowadays,as a type of aesthetic experience,traditional culture has permeated all walks of life,and has become a type of unique local style art,as well as the key application method of modern print advertising.In recent years,the application of many Chinese traditional cultural elements has been highly praised,which relies on the success of visual communication design and reflected people’s inner spirit and aesthetic interest,as well as their love for the motherland and the nation.However,the utilization of Chinese traditional cultural elements is not only a simple reproduction of culture,but also a deep creative design.This paper discussed the inheritance significance of Chinese traditional cultural elements and the important role of traditional cultural elements in visual communication design.Then we summarized the application scenarios of traditional cultural elements in daily life,and further proposed future application countermeasures,hoping to have a promoting effect on artistic creation,commodity packaging and cultural inheritance.