湖南居民对省内红色经典景区网络关注度的时空特征

Spatio-temporal characteristics of residents’online attention to red classic scenic spots in Hunan Province

省内居民是红色旅游高质量发展的重要市场群体,也是促进旅游经济“内循环”的重要力量。文章以百度旅游景区指数为基础数据,研究2011—2019年湖南居民对省内红色经典景区网络关注度的时空分异特征及其驱动因素。研究发现:(1)研究期内,湖南居民对省内红色经典景区的网络关注度逐年增长,季节性集中指数呈倒V形变化;省内红色经典景区网络关注度的月际变化分为单峰型、双峰型、多峰型3种,单峰型红色景区网络关注度于夏季攀至顶峰,双峰型、多峰型红色景区网络关注度于7—10月形成多个峰值区。(2)研究期末,湖南居民对省内红色经典景区的网络关注度呈现由西部地区向中部及东部地区梯度递增的趋势;地区差异表现为长株潭地区>大湘南地区>环洞庭湖地区>大湘西地区;整体形成了以毛泽东故居-刘少奇故居为极核,以长株潭地区为腹地,呈带状扩散的空间格局。(3)居民网络关注度时空分异的核心驱动因素包括地(市、州)人均GDP、人均可支配收入、城市化水平、互联网用户数、二星级以上酒店数、旅游接待人数、公共汽车拥有量、4A级以上红色景区数,重要驱动因素为年末人口数,一般驱动因素包括从业人员数、城镇居民恩格尔系数、旅客周转量、全国爱国主义教育基地数和气候舒适度。

Residents within a province are an important market group for the high-quality development of red tourism,and also an important force in promoting the“internal circulation”of the tourism economy.Based on the Baidu Tourism Scenic Area Index as the basic data,the paper measures online attention and explores the spatio-temporal differentiation characteristics and driving factors of residents’online attention to red classic scenic spots in Hunan Province from 2011 to 2019.The results show that:(1)in terms of time,the network attention of residents to classic red scenic spots in the province has been increasing year by year during the study period,and the seasonal concentration index showed an inverted“V”shaped change.Monthly change of red classic scenic spots can be classified into single-peak,double-peak,and multi-peak types.For the single-peak type,the online attention to red classic scenic spots peaks in the summer;for the double-peak and the multi-peak types,the online attention forms several peak periods from July to October.(2)At the end of the research period,the online attention of Hunan residents to red classic scenic spots shows a trend of increasing gradually from the western part to the central and eastern parts of the province,with specific regional differences manifested as Changsha-Zhuzhou-Xiangtan region>Great Southern Hunan region>Pan-Dongting Lake region>Western Hunan region,forming a spatial pattern with Mao Zedong’s former residence and Liu Shaoqi’s former residence as the core,Changsha-Zhuzhou-Xiangtan region as the hinterland in a belt-like spatial diffusion pattern.(3)The core driving factors for the residents online attention to red classic scenic spots include per capita GDP,per capita disposable income,urbanization level,number of Internet users,number of hotels rated above two stars,number of tourists,number of public buses,and number of red scenic spots above 4A level;the important driving factor is the year-end population,and the general driving factors include the number of employees,Engel’s coefficient of urban residents,passenger turnover quantity,the number of national patriotic education bases,and climate comfort level.