不同伦理取向野生动物旅游景区的游客具身性体验差异研究——基于网络文本评论与IPA模型分析

The embodied experiences of tourists in wildlife tourism attractions with different ethical orientations:Based on the analysis of UGC and IPA model

人和动物的和谐关系是野生动物旅游可持续发展的关键。本文从动物伦理观出发,将网络评论作为数据源,运用文本挖掘、社会网络分析以及IPA模型分析方法,对不同伦理取向野生动物旅游景区的游客具身性体验差异进行分析。研究发现:(1)不同的伦理取向会影响野生动物旅游景区的运营;(2)在具身理论视角下,野生动物旅游体验是一种涵盖身体性体验、情境性体验与感知性体验的多维、复杂性体验,呈现出三层六个维度的特征;(3)不同伦理取向的野生动物旅游景区因供给方面的差异,游客的体验存在着以感知性体验为主和以身体性体验为主的具身性结构差异。

A harmonious relationship between human and animal is key to the sustainable development of wildlife tourism.This study starts from animal ethics,takes online reviews as data source,and uses text mining,social network analysis,and IPA model analysis methods to analyze the differences in the embodied experience of tourists in wildlife tourist attractions with different ethical orientations.Conclusion are as follow:(1)Different ethical orientations affect the operation mode of wildlife tourism attractions.(2)From the perspective of embodied theory,wildlife tourism experience is multidimensional and complex that includes physical,situational,and cognitive-emotional experiences.Three layers and six dimensions are identified.(3)Because of the differences in the supply of wildlife tourism attractions with different ethical orientations,there is a structural difference between cognitive-based and physical-based tourist experiences.