中国海岸与海洋旅游面临的挑战与发展战略

Challenges and development strategies of China’s coastal and marine tourism

基于旅游目的地管理的视角,扼要综述海岸与海洋旅游在全球旅游业中的重要地位,中国海岸与海洋旅游发展相对滞后,也面临众多挑战,但未来发展方兴未艾;新一轮国土空间规划中应关注面向海岸与海洋旅游发展的专项规划,落实海岸与海洋旅游中的生态保护优先策略,用跨学科的视野开展海岸与海洋旅游研究,重视专项资金投入,加强海岸与海洋旅游环境整治和生态保护,提升海岸与海洋旅游的品质和人文环境,助力中国蓝色经济发展。

From the perspective of tourism destination management,this paper briefly summarizes the important role of coastal and marine tourism in global tourism.The development of coastal and marine tourism in China falls behind and faces many challenges,but its future development is promising.In the new round of national territory development plan,we should pay attention to the special planning for the development of coastal and marine tourism.The future marine tourism development should implement the priority strategy of ecological protection.Future development trends include carrying out coastal and marine tourism research from an interdisciplinary perspective,paying attention to the investment of special funds,strengthening the environmental improvement and ecological protection of coastal and marine ecosystems,and improving the quality and humanistic environment of coastal and marine tourism for boosting the development of China’s blue economy.