图形艺术在塑料包装设计中的应用

Application of Graphic Art in Plastic Packaging Design

塑料包装具有良好的力学性能,可以根据商品需求制成各种形状的包装,并被赋予丰富的色彩,还具有抗湿、防潮、使用寿命长等优势。为提高商品对消费者的吸引力,设计师必须对包装进行创新设计,激发消费者的消费欲望,进而提升产品的经济效益。塑料包装设计主要包括包装材料设计、包装外观设计,可以充分结合图形、文字元素、商品的特点,进行图形艺术设计,利用想象、联想、直观表达等方法,通过简洁的设计向消费者直观地展示商品的内容。

In addition to good mechanical properties,plastic packaging in various shapes and rich colors can be made according to the needs of commodities.It also has the advantages of moisture resistance,and long service life.Innovative design of packaging is necessary,not only leaving a deep impression on consumers,but stimulating their consumption desire,to improve both the attractiveness and economic benefits of consumed products.The visual communication design mainly includes material design and appearance design for plastic packaging.With innovative graphics and text elements fully extracted and in combination with the characteristics of the goods,graphic art design can be made for the goods by use of imagination,association,intuitive expression and other means to intuitively display the contents of the goods through simple and clear design.