互联网+背景下的微信营销策略研究

Research on WeChat Marketing Strategy under Background of Internet Plus

在互联网+背景下,微信营销模式是广受中小企业欢迎的新媒体营销手段,既能节省企业宣传成本,又能提高企业知名度,增加客户数量等。然而,就目前微信平台所处形势来看,尽管存在较多优势,但也存在一些问题。本文在结合微信营销手段的优势和问题之后,为企业更好地适应互联网+背景,开展微信营销作出了几点策略研究。

Under the background of Internet plus,WeChat marketing model is a popular new media marketing means for small and medium-sized enterprises,which can not only save the cost of enterprise propaganda,but also improve the popularity of enterprises and increase the number of customers.However,as far as the current situation of WeChat platform is concerned,although there are many advantages,there are also some problems.This paper analyzes the advantages and problems of WeChat marketing means,and puts forward some strategies for enterprises to adapt to the marketing environment promoting WeChat marketing.