工程机械行业标准国际化助推产品“走出去”研究

Research on the Internationalization of Construction Machinery Industry Standards Boosting Trading of Products

随着我国工程机械行业产品深度"走出去"的推进,部分工程机械产品全球市场占有率位列第一。然而,我国工程机械行业国际标准主导的制修订数量与我国产品国际化程度严重不匹配。基于此,本研究聚焦于我国工程机械行业标准国际化问题展开相关研究,具有一定现实意义。本研究首先从理论上分析了标准国际化和产品国际化的互动关系,基于我国工程机械行业的基本情况分析,基于动态发展阶段理论提出适用于中国工程机械行业的分析框架。其次,本研究分析了我国工程机械标准国际化与产品国际化的现状。从产品层面收集标准国际化、产品国际化的相关数据,形成基本年份和产品的面板数据,运用Stata软件展开回归分析,验证标准国际化对产品国际化的影响作用。最后,从企业、产业和政府层面提出相关建议。

With the deep"going global"of construction machinery industry products in China,some construction machinery products rank first in the global mrket share.The number of international standards development and revisions led by China’s construction machinery industry is seriously mismatched with the degree of internationalization of China’s products.On this basis,this paper focuses on the internationalization of construction machinery industry standards in China to carry out relevant research,which has certain practical significance.It first theoretically analyzes the interactive relationship between standard internationalization and product internationalization,and puts forward the analysis framework applicable to China’s construction machinery industry based on the analysis of the basic situation of China’s construction machinery industry and the theory of dynamic development stages.Secondly,it analyzes the status quo of standard internationalization and product internationalization in China’s construction machinery industry.On this basis,it collects the relevant data of standard internationalization and product internationalization from the product segmentation level to form basic year and product panel data,and uses Stata software to carry out multiple linear regression analysis and verifies the impact of standard internationalization on product internationalization effect.Finally,it puts forward relevant sugge stions from the enterprise,industry and government levels.