电影的文化内涵:上海国际电影节品牌辨析度的提升之道

Creating a City Brand with a Global Vision:How to Distinguish the Brand of Shanghai International Film Festival

上海国际电影节作为中国首个、至今唯一的国际A类电影节,至今已经成功举办了22届,其国际影响力、品牌知名度和观众参与度等都实现了质的飞跃。上海国际电影节不仅积极推动了中国、亚洲乃至世界电影事业的蓬勃发展,同时也有力提升了上海国际大都市的核心竞争力和文化软实力,使得上海的"文化品牌"建设迈向了优质化、内涵化的发展之路。本文通过分析上海国际电影节的意义、发展现状和面临的问题,从上海国际电影节的定位"立足亚洲、关注华语、扶持新人"出发,提出具有针对性的对策和建议。

Shanghai International Film Festival(SIFF),as the first and only Competitive Feature Film Festival in China,has successfully held 22 sessions so far.It is evident that its international influence,brand awareness and audience participation have reached a qualitative leap.SIFF not only actively promotes the vigorous development of film industry in China,Asia and even the world,but also effectively promotes the core competitiveness and cultural soft power of Shanghai,an international metropolis,making the construction of Shanghai’s"cultural brand"a high-quality and connotative development path.Based on the analysis of the significance Signifier,development status and problems of SIFF,this paper puts forward targeted countermeasure and suggestions from the orientation of SIFF,which is"based on Asia,paying attention to Chinese and supporting new people".