摘要
Marx’s profound analysis of such social signs as commodity,money,and capital shows that inversion and negation are universal and rule-governed social signs and that social signs attain historical characteristics in certain social formations.The basic contradiction arising from human practice,i.e.,their contradictory movement of objectification and nonobjectification,is determined by the dialectical nature of practice,that is,by the relationship of negativity as a medium,and is the concrete expression of the dialectics of negativity in signs.The critique of social semiotics from the perspective of historical materialism is based on practice and reality,and points to the future;it is revolutionary and constructive.At present,the scientific construction of social semiotics can not only promote the development of semiotics,but can also be an important step in deepening historical materialism.
通过马克思对商品、货币、资本等社会符号的深刻分析,可发现社会符号的颠倒与否定性质是社会符号普遍的有规律性的特质,是社会符号在一定社会形态下获得的历史规定性,其根源于人类实践的基本矛盾即对象化与非对象化的矛盾运动,由实践的辩证本质即以否定性为媒介的关系所规定,是否定性辩证法在符号上的具体表达。唯物史观视野中的社会符号论的批判是基于实践,基于现实,指向未来的,是具有革命性同时又具有建设性的批判。在当代,构建科学的社会符号论,不仅可以推动符号学的发展,而且是深化历史唯物主义的重要方面。