网络语言流行传播模式研究

Research on the mode of popularity and transmission of network language

网络时代,人们每时每刻都在用网络语言进行沟通交流,网民们创作着网络语言,使用着网络语言,传播着网络语言。从科学技术进步、社会经济发展、网民年轻化以及模仿群体效应、幽默调侃从众心理等语言习性对网络语言流行传播的影响、网络语言流行传播的方式以及模因传播、新旧媒体的相互作用、网络空间参与者的多元化等方面对网络语言的传播机制进行论述,分析网络语言的流行传播原因,探寻网络语言快速传播发展的特点和规律,对于促进网络语言在虚拟与现实间的广泛应用具有重要意义。

In the network era,people are communicating in network language all the time.Netizens are creating network language,using network language and spreading network language.This article discusses the influence on the spread of network language from such aspects as the development of science and technology,society and economy,rejuvenation of netizens,and different language habits including imitation group effect,and humors and ridicules.It explains the role of network language transmission,the interaction of new and old media,and the diversity of cyberspace participants in functioning the network language’s transmission mechanism.At the end,the paper analyzes the causes for the popularity and transmission of network language,explores the reasons why network language has such a great influence,and what drives its rapid spread and development.