摘要
随着智能化手机和信息化技术的快速发展,以微信公众号为代表的新媒体,凭借自身的传播特性与优势,在知识传播中起着越来越重要的作用。在对新媒体传播方法与规律进行研究的基础上,以"班组安全"微信公众号为例,探讨了基于微信公众平台的安全知识传播策略。
With the rapid development of intelligent mobile phones and information technology,new media,represented by Wechat public number,plays an increasingly important role in knowledge dissemination by its own communication characteristics and advantages.Taking"Team Security"WeChat public number as an example,the dissemination strategy of security knowledge based on Wechat public platform wasdiscussed.
作者
边敏
王锐
Bian Min;Wang Rui(SINOPEC Research Institute of Safety Engineering,Shandong,Qingdao,266071)
出处
《安全、健康和环境》
2019年第12期54-56,共3页
Safety Health & Environment
关键词
微信公众平台
安全教育
知识传播
内容运营
精准推送
WeChat public platform
safety education
knowledge dissemination
content operation
precision push