无锡市农产品区域公用品牌建设探析

Research on the Construction of Public Brand in Agricultural Products Region of Wuxi

加强区域公用品牌建设是延伸农业产业链、提升农产品价值,实现农村经济攀升价值链高端环节的关键所在。近年来无锡市政府高度重视农产品品牌建设、大力发展"三品一标"农产品,拥有"阳山水蜜桃"等农产品区域公用品牌。文章分析无锡农产品区域公用品牌建设的优势以及存在的问题,并为无锡农产品如何加强区域公用品牌建设提出合理建议。

Strengthening the construction of regional public brand is the key to extend the agricultural industry chain,enhance the value of agricultural products and realize the high-end link of the value chain of rural economy.In recent years,Wuxi city paying great importance to the brand construction of agricultural products,vigorously developing"three products and one standard"agricultural products,and has regional public brands of agricultural products such as Yangshan honey peach.This paper analyzed the inherent conditions and existing problems of Wuxi agricultural products regional public brand construction,and put forward some reasonable suggestions for Wuxi agricultural products on how to strengthen regional public brand construction.