中职学校房地产营销专业调研报告分析

Analysis on the Investigation Report of Real Estate Marketing Specialty in Secondary Vocational Schools

专业教学标准是指导和管理中职学校教学工作的主要依据,是保证教学质量和培养规格的纲领性文件。调研是专业教学标准制定工作的必要环节,是标准制定工作的基础。通过对房地产行业、开设房地产类专业的中职学校及专业毕业生的广泛调研,对中职房地产营销与管理专业人才的培养目标、专业课程设置、专业改革等提出建议。

Professional teaching standards are the main basis for guiding and managing the teaching work of secondary vocational schools and the programmatic document to ensure the teaching quality and training specifications.Research is a necessary link in the formulation of professional teaching standards and the basis for the formulation of standards.Through the extensive investigation of the real estate industry,secondary vocational schools with real estate majors and professional graduates,this paper puts forward some suggestions on the training objectives,professional curriculum and professional reform of real estate marketing and management professionals in secondary vocational schools.