社会创新设计理念下的《品牌推广与管理》社会实践课程创新研究

Research on Social Practice Curriculum Innovation of the Course Brand Promotion and Management Under the Concept of Social Innovation Design

国家级首批一流社会实践课《品牌推广与管理》的教学团队基于“线上线下混合+实践项目+社会项目实训”和“五育并举、多维推进”的教学架构,将社会创新设计理念融入教学理念创新、教学内容创新、课程评价创新、校企产教融合模式、教学生态创新等方面,探讨社会实践课程的建设路径,为设计人才教育培养方式的创新提供个案借鉴。

Based on the teaching structure of"online and offline mixing+practice project+social project training"and the simultaneous development of five education and multi-dimensional promotion,the teaching team of the first national first-class social practice course"brand Promotion and Management"has integrated the concept of social innovative design into the innovation of teaching concept,innovation of teaching content,innovation of curriculum evaluation,integration mode of school-enterprise education and teaching,and innovation of teaching ecology.The construction path of social practice curriculum is discussed to provide case reference for innovation of design talent education and training mode.