消费领域中的承认关系研究——从霍耐特的规范重构谈起

Research on Recognition Relations in Consumption Field——From Honneth’s Normative Reconstruction

承认理论开启了一个从主体间性关系出发理解消费的全新视野。霍耐特认为,消费者与生产者之间的相互承认关系是消费领域的规范基础——双方在对话机制的引导下满足对方的需求,实现社会自由。但在消费社会中对话机制缺失,消费者日益分化,生产者权力过大,从而破坏了这种相互满足的承认关系。霍耐特对当代消费社会的这种解读忽视了消费承认关系同时是主体间基于自由认同的授权关系,从而导致其窄化了关于生产者与消费者对话方式的理解,因此也就忽视了市场权力的正面意义。

Recognition theory opens up a whole new perspective on understanding consumption in terms of in-ter-subjectivity relations.Honneth argues that a mutually recognition between consumers and producers is thenormative basis of the consumer sphere,where both parties meet requirements of each other and achieve so-cial freedom guided by dialogue mechanisms.However,due to the absence of dialogue mechanisms in consum-er societies,the increasing fragmentation of consumers and the excessive power of producers,this mutually sat-isfying relationship of recognition has been undermined.This interpretation of contemporary consumer societyby Honneth ignores the fact that the relationship of consumer recognition is at the same time an empowering re-lationship between subjects based on free identity,leading to a narrowly understanding the way in which pro-ducer-consumer dialogue takes place.Therefore,the positive implications of market power are also ignored.