浒苔绿潮影响下青岛滨海旅游环境价值损失测度数据集

Dataset for Evaluating the Environmental Value Loss of Coastal Tourism under the Influence of E.prolifera in Qingdao, China

有害藻类(浒苔绿潮)在一定程度上影响着青岛滨海旅游整体环境,造成旅游形象损害和旅游经济损失。参考条件价值法(Contingent Valuation Method,CVM)的问卷设计和调查原则,结合滨海旅游环境及浒苔灾害特征,设计了调查问卷。问卷内容涉及游客的社会经济属性、游客对浒苔的认知情况、游客对治理浒苔灾害保护滨海旅游环境的支付意愿(Willings to Pay,WTP)等三项内容。其中,社会经济属性调查内容包括性别、年龄、游客来源、受教育程度、职业、个人月收入、游客对青岛滨海旅游风景满意度、过去一年里,游客到青岛海水浴场的旅游次数、游客到青岛海水浴场的主要目的,共9项指标。游客对浒苔的认知情况调查内容包括游客对浒苔的了解程度、浒苔暴发后滨海生态环境遭到破坏,其对游客进行滨海观光旅游的影响程度、浒苔暴发后对游客进行滨海娱乐活动的影响程度、浒苔暴发后对游客进行海上旅游活动的影响程度、游客对治理浒苔的责任方认知共5项指标。游客对治理浒苔灾害保护滨海旅游环境的支付意愿调查内容包括游客参与治理浒苔的支付意愿、游客参与治理浒苔灾害的WTP值、游客愿意参与治理浒苔的原因、游客拒绝参与治理浒苔的原因等4项指标。作者在2017年6-7月进行了实地和网络调研,共收到有效问卷527份。汇总统计得到浒苔绿潮影响下青岛滨海旅游环境价值损失测度数据集。该数据集包括:(1)游客社会经济特征;(2)游客对浒苔的认知程度;(3)游客参与治理浒苔的支付意愿及WTP值分布;(4)游客人均WTP值计算;(5)浒苔绿潮影响下滨海旅游环境造成的价值损失测度;(6)实地调查照片。数据集存储为.xlsx和.jpg格式,由9个文件组成,数据量为9.39 MB(压缩为1个文件)。基于该数据集的分析研究成果发表在《资源科学》2018年第40卷第2期。

Harmful algal blooms(E.prolifera)influence the overall environment of coastal tourism in Qingdao,tarnish its image as an attractive resort,and result to economic losses.A questionnaire was designed based on the principles of the contingent valuation method(CVM),and combined with the situation of the coastal tourism environment and the characteristics of E.prolifera.This questionnaire contains three contents:the social and economic characteristics of tourists;tourists’perceptions of E.prolifera;and tourists’willingness to pay(WTP)for the treatment of E.prolifera.Tourists’social and economic characteristics include 9 indicators:gender,age,origin,education level,occupation,monthly income,satisfaction with the coastal tourism landscape of Qingdao,the frequency with which they travelled to the Qingdao bathing beach in the past year,and the main reasons they go to the Qingdao bathing beach.The content regarding tourists’perceptions of E.prolifera includes 5 indicators:tourists’perceptions of E.prolifera,the effects on coastal tourism activities,coastal recreational activities,marine tourism activities of tourists during the outbreak of E.prolifera,and tourists’perception of the responsibility for the treatment of E.prolifera.The survey of tourists’WTP for the protection of the coastal tourism environment and the treatment of E.prolifera includes 4 indicators:tourists’WTP and their real values to participate in the treatment of E.prolifera,the reasons why tourists are willing to participate in the treatment of E.prolifera,and the reasons they refuse to participate in the treatment of E.prolifera.A total of 527 valid questionnaires from June to July in 2017 were investigated.The dataset includes 1)tourists’social and economic characteristics;2)tourists’perceptions of E.prolifera;3)tourists’WTP and the amount of money they would like to pay to treat E.prolifera;4)calculations of tourists’WTP value per capita;5)evaluations of the environmental value loss of coastal tourism under the influence of E.prolifera;and 6)field survey photos.The dataset is archived in.xlsx and.jpg formats and comprises 9 files with data size of 9.39 MB(compressed into 1 file,9.30 MB).