后真相时代美国总统特朗普及内阁政要推特舆论传播分析及启示

Analysis and Enlightenment of US President Donald Trump and His Cabinet Leaders’ Twitter Communication in the Post-truth Era

近年来,"后真相"冲击西方社会的新闻舆论生态,西方的新闻舆论进入了以情感驱动舆论走向、社交媒体成为新主流媒体的后真相时代。唐纳德·特朗普正式就任美国总统后,以"美国优先"为核心政策理念、以"推特治国"为重要传播推手,在国际舆论界不断掀起波澜。美国政界精英高度重视社交媒体,总统及内阁政要的推特已形成机制化运作,传播影响力快速崛起。2018年以来,中美关系面临诸多现实挑战,美国国内对华战略疑虑日益升腾,中美经贸摩擦不断升级,美国内阁政要就涉华议题发布推文,内容与对华政策走向紧密相关,社交媒体正在成为观察美对华舆情的新风向标。本次研究以美国内阁政要为研究对象,探析该群体在政治传播新潮流中的社交媒体使用特点及趋势、社交媒体舆论传播特点、互动特点及涉华议题,并结合实际对我在海外社交媒体平台开展国际传播提出思考与建议。

In recent years,“post-truth”has impacted the ecology of news and public opinion in Western society.Western news and public opinion has entered a post-truth era in which public opinion is driven by emotion and social media has become the new mainstream media.After being officially inaugurated as the President of the United States,with“America first”as his core policy and“running the country with Twitter”an important communication method,Donald Trump has been making waves in public opinion around the world.Political elites in the United States have attached great importance to social media.Twitter accounts of the President and US Cabinet dignitaries are operated in an institutionalized way,rapidly increasing the communication influence.Since 2018,the China-Us relations have faced many challenges.Doubts about US Strategy toward China are increasing.China-US economic and trade frictions are constantly escalating.US Cabinet dignitaries tweeted on China-related issues,which is closely related to the direction of policy toward China.Social media becomes a new vane for observing US public opinion on China.This study,with US Cabinet dignitaries as the research object,analyzes the characteristics and trends in their operation of the social media,characteristics of social media in terms of public opinion communication,interactive characteristics and China-related issues.It also provides suggestions for China to carry out international communication works on overseas social media platforms.