数字母职实践:在线分享育儿信息的内在逻辑、行动策略与群体认同

Digital Motherhood Practices:The Intrinsic Logic,Action Strategies and Group Identity of Online Sharing Parenting Information

代际育儿差异、前台展演形象管理和寻求专业化情感支持等因素驱动了母职实践的数字化。以育儿信息检索发布为基本单位,女性用户创造性地使用数字技术,形成了改造网络称谓、发帖引流、跨平台建立群聊、规避算法审查等行动策略。基于数字交往形成的群体认同赋能女性用户,通过增加自身社会资本、资源置换来降低育儿成本和做博主有偿劳动赋予育儿经济效益等方式,完成了“小红书妈妈”对数字母职实践的认同与内嵌,提升了母职的社会能见度,指向了新时代网络公共空间的一种可能性。

ICT and social media platforms support motherhood practices in multiple ways.The digitalization of motherhood practices is driven by intergenerational parenting differences,front stage performance,and the search for specialized support.On the basis of searching and posting parenting information,women users have developed creative action strategies to use digital technology such as revamping titles,posting with tags and establishing group chats across platforms to avoid algorithmic censorship.The group identity formed based on digital interactions empower female users to extend parenting topics to increase their social capital,as well as to reduce the cost of parenting by exchanging resources,and to give economic benefits to unpaid parenting by being a blogger,completing their own identification of being a member of Xiaohongshu-Mom.The diversified strategies of digital motherhood practice and the group identity that constantly crosses boundaries have enhanced the social visibility of motherhood and pointed to the new possibilities of online public space in the new era.