中国乡村青年在土味视频国际展演中的个体可见与国族呈现

Individual Visibility and National Presentation of Chinese Rural Youth in the International Display of Vulgar Videos

以YouTube上的中国博主“Songsong and Ermao”为对象,通过视频多模态分析和对视频评论的情感与词频分析,研究发现,在文化全球化的背景下,中国乡村青年借助媒介和空间的可供性进行自我展演,从而实现了“被看见”的诉求。具有双重文化角色的乡村青年试图以走向国际的方式重构自我,但在国际视野下,个体身份与国族身份互相交织,在变化、对照与融合中不断被再建构与再嵌入。在乡村青年的个人可见性与国家可见性的互动中,既有异化的风险,亦有潜在的机遇。

Taking YouTube Chinese blogger—“Songsong and Ermao”as studying object,based on the multimodal discourse analysis for the videos and sentiment and word frequency analysis of the video comments,this research finds that:firstly,under the liquid modernity society,Chinese rural youth make use of the availability of media and space to realize their self-exhibition and self-visibility;secondly,in the globalizing process,Chinese rural youths with dual roles of subculture and class try to escape from the overlooked stereotypes via displaying on the international platform;thirdly,from an international perspective,their individual identity and national identity are intertwined,and they are constantly re-constructed and re-embedded in the process of social changes,contrasts,and integrations;fourthly,there are both potential opportunities and risks of alienation in Chinese rural youths’personal and national visibility.