互动仪式链理论视角下“祖安文化”的生成逻辑与引导路径

The Generation Logic and Guiding Path of “Zu’an Culture” from the Perspective of Interactive Ritual Chain Theory

近来,"祖安文化"成为社会关注的热点,是青年网络亚文化的典型代表。作为兴起和发展于网络空间的低俗亚文化,"祖安文化"带来了一系列消极影响:青年盲目从众致使话语偏差、丧失公序良俗价值判断、对网络环境造成污、拓展新的滋生土壤进而侵蚀现实空间。互动仪式链理论能够对"祖安文化"的起因、特点、生成逻辑和动力机制作出深入阐释。同时,互动仪式链理论作为"情感社会学"的典型,契合"情绪"和"情感能量"优先的网络空间场域,能够为网络空间亚文化的作用和引导机制提供可行性理论指导路径。

Recently,“Zu’an Culture”has become a hot spot of social concern,and it is a typical representative of the youth network subculture.As a vulgar subculture that has emerged and developed in cyberspace,“Zu’an Culture”has brought about a series of negative influences:youth groups blindly conform to the crowd and cause discourse deviation;lose public order and good moral value judgment;cause pollution to the network environment;expand new breeding grounds to erode real space.Introducing the theory of interactive ritual chain into the study of“Zu’an culture”can give an in-depth explanation of the origin,characteristics,generation logic and dynamic mechanism of“Zu’an culture”.At the same time,the interactive ritual chain theory,as a model of“emotional sociology”,fits the cyberspace field where“emotion”and“emotional energy”have priority,and can provide a feasible theoretical guidance path for the role and guiding mechanism of cyberspace subculture.