融媒体语境下播音主持实践教学改革的思考与对策

Thinking and Countermeasures on Teaching Reform of Broadcasting and Hosting Practice in the Context of Convergence Media

融媒体是将传统媒体与新媒体的优势重新组合而形成的一种全新传播理念,亦是一种把纸媒、广播、电视、互联网的成熟理念与革新技术交互融合,使其效益最大化的运作模式。在此背景下,传统意义上的播音主持实践教学挑战和机遇并存。从融媒体特征、时代需求、受众情况三个维度探讨了融媒体视域下播音主持实践教学现状与存在的问题,并提出了改进播音主持实践教学的思路与建议。

Convergence media is a new communication concept formed by recombining the advantages of traditional media and new media.It is also an operation mode that combines the mature concepts of print media,radio,television and Internet with innovative technologies to maximize their benefits.In this context,the traditional broadcasting and hosting practice teaching challenges and opportunities coexist.This paper discusses the present situation and existing problems of broadcasting and hosting practice teaching in the perspective of convergence media from the three dimensions of the characteristics of convergence media、the needs of the times and the situation of the audience,and puts forward some ideas and suggestions to improve the practical teaching of broadcasting and hosting.