新媒体时代主流媒体新闻短视频转型的破与新

Breaking and New of the Transformation of Mainstream Media News Short Video in the New Media Era

伴随着智能化、移动化、社交化等为特征的新媒体时代的到来,受众的参与感也日益增强,同时也加速了主流媒体新闻短视频的发展。媒体转型发展必须要抓住“融合”这个核心,在已有的主流媒体新闻短视频转型成功的基础上,以技术发展为支撑点对其转型进行反哺,抓住新闻短视频存在的内容生产同质化与浅薄化、媒体现场感属性与新闻短视频在场感调性不符、平台资金投入与收入之间不平衡的关键问题。新时代要想加速主流媒体短视频的发展,必须依照短视频+专业化新闻垂直聚合型内容生产、社交化传播+生产+运营促进用户角色升级、将流量红利转化为主流价值红利的方法解决。

with the advent of the new media era characterized by intelligence,mobility and socialization,the audience’s sense of participation is also increasing.At the same time,it also accelerates the development of mainstream media news short video.In the process of media transformation,we should take"integration"as the core,on the basis of the transformation achievements of the existing mainstream media news short video,and take the development of technology as the support point to feed back its transformation,and grasp the key problems existing in the news short video,such as the homogenization and shallowness of content production,the inconsistency between the media presence attribute and the presence tone of news short video,and the imbalance between the capital investment and income of the platform.In order to accelerate the development of mainstream media short video in the new era,we must solve it according to the methods of short video+professional news vert.