嵌入地方社会的“物”——上党高地潞党参的经济转化与传统再造

The Things Embedded into Local Society——The Economic Transformation and Tradition Re-engineering of Ludang Ginseng in Shangdang Highland

作为一味"道地"药材,上党高地真正意义上的野生潞党参早已难觅踪迹,目前市场上销售的潞党参乃大规模现代生产之物,但藉由地方文化、产业政策、民间实践、社会需求与市场行为的互动,潞党参的"道地性"得以再生并广为接受。文章从种植历史、经济转化、传统再造等角度,考察潞党参"道地性"的复兴逻辑,探讨上党高地的产业扶贫和传统复兴之道。

As a kind of authentic medicinal material,it has been quite difficult to find any wild Ludang ginsengs originated from Shangdang highland in market.Currently,the Ludang ginsengs on sale are produced by modern mass production model.However,through the interaction of local culture,industrial policy,folk practice,social need and market behavior,the authenticity of Ludang ginseng is re-engineered and widely recognized by people.The article analyzed the reviving logic of the authenticity of Ludang ginseng from the viewpoints of planting history,economic transformation,tradition re-engineering and others,aiming to have an insight on the path of industrial poverty alleviation and tradition rejuvenation in Shangdang highland.