自媒体平台信息传播中信息茧房形成的演化博弈研究

Evolutionary Game of the Formation of Information Cocoon in the Information Dissemination of WeMedia Platform

【目的/意义】为减少自媒体平台信息传播过程中信息茧房的形成,规避信息茧房带来的危害,综合考虑多个相关因素,对不同条件下信息茧房形成的演化过程及规律进行讨论。【方法/过程】本研究结合演化博弈模型,以有影响力用户和普通用户为博弈双方,建立了自媒体平台信息传播中信息茧房形成的演化博弈模型,分析信息传播过程中博弈主体的策略选择对信息茧房形成的作用,并进行数值模拟验证理论分析的正确性。【结果/结论】实验结果表明减少有影响力用户传播同类型信息的成本、普通用户接受信息的成本会加速信息茧房的形成,并根据分析结果提出减少信息茧房形成的可行性建议。【创新/局限】本文以演化博弈的方法讨论了自媒体平台信息传播过程中信息茧房形成的规律,但信息茧房的形成是一个复杂的过程,通常涉及多方面因素,在未来研究中需要考虑更多的影响信息茧房形成的因素。

【Purpose/significance】In order to reduce the formation of information cocoon and avoid the harm brought by information cocoon in the process of information dissemination on WeMedia platforms,this study comprehensively discusses the evolution process and law of information cocoon formation under different conditions【.Method/process】Combined with the evolutionary game model,taking influential users and ordinary users as the two sides of the game,this study establishes the evolutionary game model of the formation of information cocoon in the information communication of WeMedia platforms.It analyzes the impact of game players'strategic choices on the formation of information cocoon,and conducts numerical simulations to verify the correctness of theoretical analysis.【Result/conclusion】The experimental results show that reducing the cost of influential users disseminating the same type of information and the cost of ordinary users receiving information will accelerate the formation of information cocoon.Based on the results,feasible suggestions for reducing the formation of information cocoon are proposed.【Innovation/limitation】This paper discusses the general rules of the formation of information cocoon in the process of information dissemination on WeMedia platforms using an evolutionary game approach.However,the formation of information cocoons is a complicated process that usually involves multiple factors,and more factors that affect the formation of information cocoon need to be considered in future research.