基于融媒体技术的中国话语舆情传播引导机制研究

The Guidance Mechanism of Chinese Discourse Public Opinion Dissemination Based on Fusion Media Technology

【目的/意义】立足于融媒体技术视角,分析中国话语舆情传播的生成机理和引导机制,推动国内舆情场做好舆情引导,国际舆情场讲好中国故事。【方法/过程】首先,综述中国话语舆情传播的场域理论基础,从社会心理场域和生态场域分析场域理论与中国话语舆情传播的关联性。其次,阐述中国话语舆情传播生成机理,为构建中国话语舆情传播引导机制提供支持。最后,以生成机理为切入点构建中国话语舆情传播的安全引导机制,依据引导机制范畴提出相应的安全引导机制。【结果/结论】针对中国话语舆情传播生成因素、特征分析和演化过程,具体提出风险预判机制、舆情化解机制和安全监督机制。【创新/局限】本文以融媒体技术为视角,全方位揭示中国话语舆情传播的安全引导机制,创新性地将网络安全建设和中国强国建设深度融合。由于本文未进行中国话语舆情传播的量化研究,故存在一定的局限性,有待进一步充实和研究。

【Purpose/significance】Based on the perspective of fusion media technology,generation mechanism and guidance mechanism of Chinese discourse public opinion dissemination are analyzed to promote satisfactory guidance in domestic public opinion field and to share great Chinese story in foreign public opinion field.【Method/process】Firstly,the field theory foundation of Chinese discourse public opinion dissemination is reviewed and the correlation between field theory and Chinese discourse public opinion dissemination is analyzed from the perspective of social psychological field and ecological field.Secondly,generation mechanism of Chinese discourse public opinion dissemination is expounded,which provides support for the construction of guidance mechanism of Chinese discourse public opinion dissemination.Lastly,taking the generation mechanism as the starting point,the construction of the guidance mechanism of Chinese discourse public opinion dissemination is discussed,and then safety guidance mechanism is proposed according to guidance mechanism category.【Result/conclusion】The risk prediction mechanism,public opinion resolving mechanism and safety supervision mechanism are put forward according to the analysis of generation factors,characteristics analysis and evolution process of Chinese discourse public opinion dissemination.【Innovation/limitation】From the perspective of fusion media technology,this paper comprehensively reveals the safety guidance mechanism of Chinese discourse public opinion dissemination,and innovatively integrates the construction of network security with the construction of a powerful country in China.As this paper has not carried out quantitative research on the Chinese discourse public opinion dissemination,there are certain limitations which need to be further enriched and studied.