基于LDA模型与共词分析法的农村阅读推广主题发现与热点分析

Topics Discovery and Hot Spots Analysis of Rural Reading Promotion Based on LDA Model and Co-Word Analysis Method

【目的/意义】文化振兴是乡村振兴战略的主要任务之一,以农家书屋为代表的农村阅读场所在农村阅读推广过程中发挥了重要作用。识别农村阅读推广措施的主题与热点,有助于在新形势下更有效地面向农村地区开展阅读推广。【方法/过程】以学习强国平台收录的关于农村阅读推广的新闻报道文本作为语料,运用LDA主题模型和共词分析法识别了农村阅读推广举措的主题。【结果/结论】LDA模型识别了农村阅读推广举措7大主题,与共词分析法识别的农家书屋、党史学习、农民学习、文化普及、图书馆服务等5个主题基本保持一致。研究表明,近年农家书屋和全民阅读相关主题的热度最高,农村地区数字化阅读趋势日盛,而图书馆在农村阅读推广中的作用有限,应重视农家书室和图书馆等主体在乡村文化振兴中的作用。【创新/局限】本研究以学习强国平台新闻报道文本作为分析数据进行了农村阅读推广措施的主题识别与分析,直观地揭示了农村阅读推广的现状与趋势。受平台限制,所获取数据可能存在遗漏。

【Purpose/significance】Cultural revitalization is one of the main tasks of the rural revitalization strategy.Rural reading places represented by rural libraries have played an important role in the process of rural reading promotion.Identifying the topics and hotspots of rural reading promotion initiatives will help to more effectively carry out reading promotion in rural areas under the new situation.【Method/process】Using the news report texts about rural reading promotion collected by the Learning Power Platform as the corpus,LDA topic model and co-word analysis were used to identify the topics of rural reading promotion initiatives.【Result/conclusion】The LDA model identified 7 topics of rural reading promotion measures,which were basically consistent with the 5 topics identified by co-word analysis,including rural libraries,party history learning,farmer learning,cultural popularization,and library services.This study shows that in recent years,rural libraries and national reading-related topics have become the most popular,and the trend of digital reading in rural areas is growing,while the role of the library in the promotion of reading in rural areas is limited,and more attention should be paid to the role of rural libraries and public libraries in rural cultural revitalization.【Innovation/limitation】This study uses the text of news reports on the Learning Power Platform as the analysis data to identify and analyze the topics of rural reading promotion initiatives,and intuitively reveals the current situation and trends of rural reading promotion.The data obtained may be omitted due to platform limitations,which is the deficiency of this study.