新媒体环境下智库信息传播效果评价指标体系构建研究

Construction of Evaluation Index System of Think Tank Information Dissemination Effect under the New Media Environment

【目的/意义】为智库信息传播效果评价奠定基础,为精准、有效地干预智库信息传播效果核心要素,提高智库信息传播效果,提升智库舆论引导能力提供理论依据。【方法/过程】通过文献综述和专家访谈法初步选取智库信息传播效果评价指标,再借助模糊DEA方法剔除对综合绩效评价影响较小的指标,最终筛选出17个评价指标作为新媒体环境下智库信息传播效果的评价依据。【结果/结论】数据表明智库信息、智库、智库用户、智库信息新媒体传播平台等指标对新媒体环境下智库信息传播效果具有显著影响。

【Purpose/significance】It lays a foundation for the evaluation of the effect of information dissemination in think tanks,in order to accurately and effectively intervene in the core elements of the information dissemination effect of think tanks,improve the effect of information dissemination of think tanks,and enhance the ability of public think of public think tanks.【Method/process】Firstly,the think tank evaluating indicators are selected through literature review and interviews with experts,and then the indicators with little impact on the overall performance evaluation are removed by means of fuzzy DEA method,eventually 17 indicators are selected to evaluate the information dissemination effect of think tank in the new media environment.【Result/conclusion】The data shows that indicators such as think tank information,think tanks,think tank users,and new media communication platforms of think tank information have significant impact on the effect of think tank information dissemination in the new media environment.