短视频时代主旋律影视传播特征及其对大学生德育的启示

The Characteristics of the Theme Film and Television Communication in the Short Video Era and Its Enlightenment on College Students’Moral Education

近年来,随着短视频技术的不断发展,主旋律影视作品逐渐进入大众视野,成为传播主流文化的重要平台,也是进行德育教育的新形式。主旋律影视作品在平衡娱乐性与教育性关系的基础上,通过多样化传播潜移默化地影响着当代大学生,并对其价值观产生了深远的影响。鉴于此,本文从短视频、主旋律影视作品、大学生这三个方面着手,探究短视频时代主旋律影视传播特征及其对大学生德育的启示,从而推动短视频平台的改革、促进主旋律影视的发展、加强大学生的德育教育。

In recent years,with the continuous development of short video technology,the theme film and television works have gradually entered the public view,and become an important platform for the dissemination of mainstream culture and a new form of moral education.On the basis of balancing the relationship between entertainment and education,the theme film and television works have a subtle impact on contemporary university students through diversified dissemination and have a profound impact on their values.In view of this,this paper starts from three aspects:short video,the theme film and television works,and university students to explore the characteristics of the theme film and television transmission in the short video era and its enlightenment on university students’moral education,so as to promote the reform of the short video platform,promote the development of the theme film and television,and strengthen the moral education of university students.