文旅融合背景下博物馆文创产品开发设计研究

本文通过对承德博物馆文创产品的设计开发模式,包括文化元素挖掘、设计大赛、校企合作、产业化发展和跨界融合的研究,得出结论:在博物馆文创产品设计中,应注重文化符号、文化故事、数字化交互体验等,让参观者更深刻地理解承德的文化内涵,成为区域文化和旅游特色的传播者。

Through the research on the design and development mode of cultural and creative products of Chengde Museum,including cultural element mining,design competition,school-enterprise cooperation,industrial development and cross-border integration,this paper draws a conclusion:In the design of cultural and creative products of museums,cultural symbols,cultural stories and digital interactive experience should be paid attention to,so that visitors can more deeply understand the cultural connotation of Chengde and become disseminators of regional culture and tourism characteristics.