地方文化元素的挖掘与在文旅产品设计中的创新应用研究

本文概述了文旅产品的多元化、创新化趋势,并针对当前文旅产品在地方文化元素挖掘上存在的同质化、缺乏独特性等不足,提出了具体的挖掘策略,包括文化内涵解析与提炼、注重地域特色与差异性地展现、应用多元化挖掘手段与方法。同时,为创新应用地方文化元素于文旅产品中,进一步提出了融合现代数字化技术、打造特色文化IP与品牌、开发多样化与个性化文旅产品、强化文化体验与互动参与等策略。旨在推动文旅产品品质的提升,促进文化旅游的融合发展,同时助力地方文化的传承与创新,以满足游客日益增长的多元化需求。

This article outlines the diversification and innovation trend in cultural and tourism products,addressing homogenization and lack of uniqueness in local cultural element mining.Proposed strategies include analyzing cultural connotations,emphasizing regional characteristics,and applying diversified mining methods.To innovate local cultural element application,strategies such as integrating modern digital technology,creating cultural IPs and brands,developing diversified products,and strengthening cultural experience and interaction are proposed.The aim is to promote product quality improvement,cultural tourism integration,local culture inheritance and innovation,and meet diverse tourist needs.