基于彝族刺绣艺术的民族文化品牌开发策略研究

本文聚焦于品牌赋能策略在彝族刺绣艺术民族文化品牌开发中的应用,旨在探索如何通过品牌的力量提升彝族刺绣的艺术价值与市场竞争力。彝族刺绣作为中国非物质文化遗产的宝贵组成部分,不仅承载着深厚的民族文化,也展现出独特的艺术魅力。文章以彝族刺绣艺术为研究对象,深入分析了其品牌开发的现状与挑战,并提出了创新的品牌赋能策略。

This paper focuses on the application of brand empowerment strategy in the development of Yi embroidery art national culture brand,aiming to explore how to enhance the artistic value and market competitiveness of Yi embroidery through the power of brand.As a valuable part of China's intangible cultural heritage,Yi embroidery not only carries a profound national culture,but also shows a unique artistic charm.Taking the Yi embroidery art as the research object,this paper deeply analyzes the current situation and challenges of its brand development,and puts forward an innovative brand empowerment strategy.