壮族文化特色的古辣香米品牌包装设计实践研究

本文以古辣香米品牌包装设计为例,在分析包装设计对品牌建设重要作用的基础上,系统探讨了壮族文化元素在包装设计中的应用路径,包括图案、色彩、文字、工艺等。结合古辣香米品牌形象定位和市场需求,创新性地将壮锦纹样、三色堆纹陶、壮族刺绣等特色元素融入包装视觉设计和结构设计,并就包装设计的制作应用、传播推广进行了实践探索。

This paper takes the ancient spicy rice brand packaging design as an example,and on the basis of analyzing the important role of packaging design in brand building,systematically discusses the application path of Zhuang cultural elements in packaging design,including pattern,color,text,technology and so on.Combined with the positioning of the brand image and market demand of the ancient spicy rice,it innovatively integrates the characteristic elements of Zhuang brocade pattern,three-color stacked pottery,and Zhuang embroidery into the visual design and structural design of the packaging,and carries out practical exploration of the production and application of the packaging design,and the dissemination and promotion of the packaging design.