文化创意产业视域下的食品包装设计

作为连接生产者与消费者的重要纽带,食品包装不仅承载着产品保护与信息传递的基本功能,更成为彰显文化特色、激发情感共鸣的创意载体。基于此,本文探讨了文化创意在包装设计中的作用及应用,以期使食品包装成为传播文化、提升品牌价值的重要载体。

As an important link connecting producers and consumers,food packaging not only carries the basic function of product protection and information transmission,but also become a creative carrier to highlight cultural characteristics and stimulate emotional resonance.Based on this,the content discusses the role and application of cultural creativity in packaging design,in order to make food packaging become an important carrier to spread culture and enhance brand value.