“双创”背景下旗袍在现代影视剧中的应用传播研究

在“双创”背景下,中国传统服饰旗袍在现代影视剧中的应用与传播面临新挑战。文章通过对旗袍在影视剧中的运用进行分析,指出了旗袍元素在设计创新、图案现代性、面料质感和版型特征方面存在的问题。针对这些问题,提出了开发创新设计、融入现代设计理念等策略。

In the context of"double innovation",the application and dissemination of traditional Chinese clothing qipao in modern film and television dramas are facing new challenges.The article analyzes the application of qipao in film and television dramas,pointing out the problems of qipao elements in design innovation,pattern modernity,fabric texture,and pattern characteristics.In response to these issues,strategies such as developing innovative designs and integrating modern design concepts have been proposed.