插画在海南红色主题文创产品中的运用

海南有着独特的地理位置,红色文化资源非常丰富。自贸港建设背景下,海南红色主题文创产品被开发较少,大多只是将革命人物或者红色遗址,通过丝网或喷墨印刷的方式印刷在文化衫、纺织品、服装服饰、手提袋上,缺乏时代感和视觉冲击力,对红色历史资源的挖掘没有形成符号化语言。插画艺术语言丰富、时尚度高,和文创产品结合,以鲜明的视觉效果活化红色历史资源,符合当下人的审美,以实践的方式实现红色精神的有效传播,打造海南红色文化IP,扩大受众面,发挥其教育功能。

Hainan has a unique geographical location,red cultural resources are very rich.Under the background of the construction of the free trade port,few red themed cultural and creative products in Hainan have been developed.Most of them are just revolutionary figures or red sites printed on t-shirts or canvas bags,lacking a sense of the times and visual impact,and the mining of red historical resources has not formed a symbolic language.Illustration art language is rich,high fashion,combined with cultural and creative products,with bright visual effects to activate red historical resources,in line with the current people's aesthetic,in a practical way to achieve the effective dissemination of the red spirit,create Hainan red cultural IP,expand the audience,play its educational function.