基于平面设计的智能化时代民族审美新认知探究

随着大数据智能化时代的到来,科技为设计赋能,开阔了大众的眼界,给民族审美带来了新认知,审美的动态化、立体化、交互化与情感化趋势也为平面设计提出了新要求。设计不能脱离民族文化的土壤,平面设计的三大视觉语言图形、文字和色彩都需要从民族审美出发,将民族文化的精华作为设计内核。设计师们要跟随智能化浪潮,抓住新机遇,使中国设计立于世界之林。

With the arrival of the era of big data intelligence,technology empowers design,broadens the public's horizons,and brings new cognition to national aesthetics.The dynamic,three-dimensional,interactive,and emotional trends of aesthetics also put forward new requirements for graphic design.Design cannot be separated from the soil of national culture.The three major visual languages,graphics,characters and colors of graphic design need to start from national aesthetics,and take the essence of national culture as the core of design.Designers need to follow the trend of intelligence,seize new opportunities,and make Chinese design stand among the world as soon as possible.