书法字体在平面设计中的应用及发展研究

本文以平面设计中的书法字体应用为出发点,考察其与传统书法产生“隔阂”的原因,并探讨当下传统书法字体的发展路径。文章主要通过图像分析法、对比研究法等,将书法与平面设计进行多角度的对比与分析。对于传统书法字体在当下的发展提出解决方案,主要是拓宽传统书法字体在当下的传播途径及传统书法字体的现代化转型,其本质是对人本身的书法艺术培养及减少区域内行业间的信息差,实现人才的持续流动。

This article takes calligraphy fonts in graphic design as the starting point,examines the reasons for their estrangement from traditional calligraphy,and explores the current development path of traditional calligraphy fonts.The article mainly compares and analyzes calligraphy and graphic design from multiple perspectives through methods such as image analysis and comparative research.The main solution proposed for the development of traditional calligraphy fonts in the present is to broaden the dissemination channels of traditional calligraphy fonts and the modernization transformation of traditional calligraphy fonts.Its essence is to cultivate people's calligraphy art and reduce the information gap between industries in the region,achieving sustained talent flow.