BOPPPS混合教学模式下研究生教学改革实践——以《广告设计与策划研究》为例

本文以《广告设计与策划研究》课程为例,探讨了BOPPPS混合教学模式对艺术设计专业学位研究生教学方法改革的影响和意义,探索了研究生“高阶性”培养目标的实现途径,为培养研究生的跨界思维、协作能力与创新精神,为视觉传达专业硕士教育教学的改革和发展提供了新的思路和方法。

Taking the course of"Advertising Design and Planning Research"as an example,this paper discusses the influence and significance of BOPPPS mixed teaching mode on the reform of teaching methods for postgraduates majoring in art design.It also explores the ways to realize the goal of"highlevel"training for postgraduates.Ultimately,this study provides new ideas and methods for cultivating postgraduates'cross-border thinking,collaboration ability,and innovative spirits,and for the reform and development of master's education and teaching in visual communication.