融合竞赛实践的包装设计课程教学改革研究——以老字号新国潮创新设计专项大赛为例

本文探讨了在包装设计课程中引入学科竞赛的教学改革路径,以老字号新国潮创新设计大赛为例,分析其教学环节,解决人才需求增加、课程实践与理论脱节等问题,提出了基于竞赛激励的教学方法,旨在提升学生的实践能力和教学效果。

This paper discusses the teaching reform path of introducing discipline competition into the course of packaging design.Taking the time-honoured Xinguocao Innovative Design Competition as an example,the paper analyzes its teaching links,solves the problems such as increasing demand for talents,disconnection between curriculum practice and theory,and puts forward the teaching method based on competition incentive,aiming at improving students'practical ability and teaching effect.