社区文化视角下洪拳武术品牌视觉设计研究

洪拳,岭南五大名拳之一,至今已有300余年历史,在现代社会变迁中面临传承挑战。本文围绕社区文化构建,通过开展以洪拳为主题的系列文化活动,探索其融入社区的有效途径。结果表明,这些活动不仅促进了社区文化建设,也加强了非物质文化遗产保护。研究建议通过品牌化和现代营销策略,提升洪拳的社会与商业价值,推动其文化的持续发展。

Hung Ga,a prominent southern Chinese boxing style with over 300 years of history,is navigating the challenges of cultural transmission amidst modern societal shifts.This study examines the role of community cultural development and assesses effective strategies for integrating Hung Ga into communities through themed cultural activities.Findings indicate that these initiatives not only bolster community culture but also enhance the protection of intangible cultural heritage.The study proposes that strategic branding and contemporary marketing techniques can amplify Hung Ga's social and commercial value,fostering the sustainable growth of its cultural practices.