国内外儿童护肤品品牌标志设计比较研究

本文通过对国内外儿童护肤品标志的比较研究,指出国内外儿童护肤品标志在组织结构、表现形式、文字字体特点以及色彩使用4个方面的规律,以及我国儿童护肤品标志在设计中的局限性,并提出我国儿童护肤品标志设计的方向。

This article compares and studies the logos of children's skincare products at home and abroad,pointing out the rules of organizational structure,expression form,text font characteristics,and color usage of children's skincare product logos at home and abroad,as well as the limitations of children's skincare product logos in design in China.It also proposes directions for the design of children's skincare product logos in China.