新媒体环境下非遗文创设计的应用与发展

在互联网新媒体时代的环境下,针对非遗文创设计的现状,挖掘非遗自身的文化价值、商业价值,探讨在此背景下非遗文创设计的发展路径,从而将非遗文创设计的应用价值发挥到最大,推动非遗文化的传承与发展。

Under the environment of the internet new media age,in view of the present situation of nonheritage design,excavates the non-heritage own cultural value,the commercial value,and probes into the development path of non-heritage design under this background,therefore,the application value of nonheritage creative design can be brought into full play to promote the inheritance and development of nonheritage culture.