数字媒体下动态图形在视觉传达设计中的应用探究

图形语言是视觉传达设计中的重要表现形式之一,在数字媒体技术高速发展环境下,改变了视觉信息的传播方式,动态化图形应运而生。动态图形的视觉语言与呈现形式带给人们丰富的感官体验,提升了信息传达的直观性与生动性。本文着重分析了动态图形视觉传播的优势,探讨了数字媒体下动态图形在视觉传达设计中的应用表现形式,以期为动态图形的视觉应用创新提供参考。

Graphic language is one of the important forms of visual communication design.Under the rapid development of digital media technology,the communication mode of visual information has been changed,and dynamic graphics have emerged.The visual language and presentation form of dynamic graphics bring people rich sensory experience and enhance the intuitiveness and vividness of information transmission.This paper focuses on the analysis of the advantages of dynamic graphics visual communication,and discusses the application form of dynamic graphics in visual communication design under digital media,in order to provide reference for the visual application innovation of dynamic graphics.